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Digital marketing grammar. For the contemporary economy PDF EPUB


Danio Berti

Digital marketing grammar. For the contemporary economy - Danio Berti pdf epub

PREZZO: GRATIS

LINGUAGGIO: ITALIANO

INFORMAZIONI

AUTRICE/AUTORE Danio Berti
DIMENSIONE DEL FILE 10,75
DATA 13/06/2017
ISBN 9788876676529
FORMATO: IOS PSD EPUB MOBI TXT

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DESCRIZIONE

L'idea di questo libro nasce dal desiderio di raccontare con un linguaggio semplice - che si addice a una grammatica, come ha la presunzione di essere - in primis agli studenti ma poi anche a tutti coloro che vogliono avvicinarsi al mondo del marketing della rete, il prima, il presente e una fetta sottile del dopo di questa straordinaria disciplina. Il volume non vuol essere un testo di marketing digitale in senso stretto, ma un testo che tenta, attraverso un "filo rosso", di portare i paradigmi del marketing nel mondo della rete. I cinque capitoli del volume conducono il lettore attraverso il mare dell'evoluzione della disciplina per poi lasciarlo nell'infinita prateria del consumer behaviour e dirigerlo, ancora, verso le vette dei modelli di business online. Infine si è cercato di fornire al lettore qualche strumento operativo per proseguire consapevolmente il viaggio nel mondo della net economy. Prefazione di Silvia Ranfagni.

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